“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s new uniform.

Following the trend of the capsule wardrobe that most North American Carriers seem to be following, Air Canada Rouge’s uniform is a relaxed and colour co-ordinated collection that seems to fit the brand ethos of the airline. Personally, we love this uniform, there is a fun modern element to it that we feel the livery should have embraced a little more. There is also a dis chord between the livery and uniform brand elements.

The trilby hats are our favourite elements, along with the Fluevog shoes and designer ties and what is refreshing to see is a wealth of colourful elements at last, shouting above the usual blues and greys of North American carriers (Much like United’s latest uniform launch which wasn’t anything to write home about).

“Our goal was to create a unique, welcoming and fashion forward look with lasting appeal that would also be practical and comfortable,” said Renee Smith-Valade, Vice President, Customer Experience. “We developed our uniform and overall look with our partners in record time – about four months — with close attention to cost and making every effort to engage with Canadian designers for an end result that reflects our relaxed, fun, holiday atmosphere onboard.”

We couldn’t agree more. However with this shift into more casual attire for cabin crew, I can’t help but feel there is a lack of authority in the outfits, meaning in an emergency the cabin crew will be hard to identify and also, makes it harder for them to take control of a situation on board if one arose with difficult customers, as uniforms always provide a subtle sense of authority. Still – this has got us all saying ‘all aboard the fun plane!’

Avianca, one of South America’s largest airlines with roughly 70 aircraft and over 90 on order have finally announced their new brand, encompassing both TACA and Avianca’s two separate brands into one unified airline. Gone is the iconic red-topped aircraft of old, and instead a modern new minimalist approach has been taken to the livery. As announced recently, our feelings behind the new look are a little mixed. We had hoped that some of the elements of the traditional ‘FutureBrand’ carrier image would have stayed.

However, what can’t be denied is that this is a full and comprehensive redesign. It sits well as the calling card for a ‘Modern’ South America to the rest of the world, and the design is clean and well considered. The tail-fin (now with a subtle gradient in the colouring) is actually fairly elegant device, although not as powerful as the previous brand image. If this design was launched for an airline that was brand new, it would be received differently by public opinion, but sadly, as general consensus had such an appreciation for the old livery, this one has to work hard to beat it. Whilst we like it, for more stubborn fans tt may be a livery that grows.

The branding sits well inside the new cabins too, Deep charcoal greys, against a white palette with bright flushes of red is contemporary, robust and won’t age quickly. The cabins, both economy and business now have the appearance of being a truly international carrier (although the angle lie-flat seats are still seen as an inferior business class product internationally). Also announced at the grand unveiling, were the well executed uniforms (bar a few exceptions) The ruana roja (cape) and hat remain from the previous incarnation, but have been modernised to fit with the new look.

Lippincott (the same brand identity agency that created the new United and Delta brands) designed the new look for the airline. “In Lippincott we found a true trusted advisor who partnered with us on this complex journey,” said Fabio Villegas, CEO, Avianca.  “Beyond developing an inspired new identity, they helped us identify new customer targets, harmonize the overall passenger experience and counsel us on when it was the right time to launch.”

Added Lippincott Sr. Partner, Steve Lawrence, “Often, when two brands merge into one, the customer experience isn’t aligned until down the road but we all felt it was important to harmonize the customer experience first and then apply a new brand identity versus the other way around.”

“It was important to create a new visual identity that was reflective of the heritage and legacy of both Avianca and TACA but also ushered the brand into its new era of Latin Excellence,” said to Rodney Abbot, Sr. Partner at Lippincott. “We wanted the new identity to build on the symbolic power of the Condor, a symbol long associated with Avianca in a form that figuratively links South, Central and North America.” It can’t be ignored that the Condor logo still has an unfortunate similarity to that of American Airline’s new look. Whilst perhaps a little more elegant in execution, the two brands American and Avianca accidentally give the appearance of being sister companies.

Whilst American is currently struggling to reinforce a sense of permanence regarding its new look since its recent merger with US Airways, (who have worked in reverse from the logical way of working) Avianca have actually worked to combine two brands and unify the messages of both airlines over a 3 year process and this new Avianca look certainly does have the brand reasoning to stay for years to come.

We are pleased to announce our Top 10 economy classes for 2013. We have scoured the world for airlines that have really shown us something truly special. Whilst many airlines didn’t make the list, we’d like to state that generally over the past 12 months, we have seen airlines around the world innovate and renovate their economy products to offer a point of difference and make them better than their competitors and the competition was close, meaning many excellent carriers just missed a place. The general outcome of that is a better experience for all travellers, and as new technologies emerge, we know the next 12 months means all could change. As rated by our judging panel, here are the 10 that really stood out from the rest, rated for giving the passenger the best possible experience, both from service and hard product in the air in an economy class.

10. Porter

Porter is an airline that knows how to deliver. A boutique short-haul airline that lives it’s tagline ‘Flying Refined’. The airline offers stylish cream leather seats, free food and drink including tipples from local micro breweries and free lounge access for all their passengers. The airline, branded by Winkreative, is an airline that manages to provide business class efficiency and timetables, with a modern lounge style environment that wouldn’t feel out of place from a uber-trendy design agency in downtown Toronto. Porter, which has slowly grown over the past few years, has now announced it wants to move into jet aircraft, and once they have approval from the relevant governmental bodies, we can expect to see the carrier expand a little further afield. What we like is the all encompassing brand, everything sits as one, and the service on such a small cabin, feels more like a private jet than a commercial carrier, and whilst we still don’t like the noise of a prop aircraft, the 34 inch leg room more than makes up in comfort for something like that. We just want a bit more inflight entertainment if their flights get a little longer.
Seat Pitch 34″ (really generous)
Seat Width 17″ (tight, but usual for a regional prop aircraft)
AVOD Just an excellent magazine, originally designed by Tyler Brule.
Bags One 23kg piece checked in (industry standard – except the free bit is great!)
Best Bits The Toronto terminal is like a business class lounge but available for all passengers.
Worst Bits Whilst we love the airline, the prop planes are a little noisy, still, there are jet aircraft being talked about too.
Visit www.flyporter.com

9. Hawaiian Airlines

Aloha! to one of our favourite Pacific gems. Since the launch of the Hawaiian A330, we can’t get enough of this carrier, as it beats the proverbial off other American carriers flying the US West Coast to Hawaii routes.  Whilst we have done our fair share of ‘Hawaii fun flights’ with legacy carriers such as United and Delta, Hawaiian have brought a bit of pacific sophistication to Mainland US. The new airbus planes offer AVOD at every seat (for a small charge) and the best bits are the complimentary drinks and food that make the carrier feel like not everything is about making money. The Island’s traditions are a big deal for Hawaiian, and Hibiscus and Leis can be seen on the flight attendants, Koa-nut garlands on the men too. Now that Hawaiian are expanding across the pacific to Korea, China and Japan, there is even more reason to fly with this wonderful airline. From check-in to arrival, it’s a bit of Pacific spirit we can’t get enough of.
Seat Pitch 30″-32″ (decent for the length of flight)
Seat Width 18″-18.5″ (great width, but be warned, generally speaking on American flights, this can be a little tight)
AVOD Available on A330′s, overhead screens on 767s and Hana Hou magazine on 717s.
Bags One carry on case and one personal item  (hold bags start at $25 for trans pacific, or only $17 for inter-island)
Best Bits A330′s, great to fly on and personal TV’s make for an enjoyable trip. 717′s give great entertainment out of the window, so book a window seat.
Worst Bits 767′s, when on one, you want to be on an A330.
Visit www.hawaiianairlines.com

8. Starflyer

Starflyer, who featured in our Top 10 liveries last month certainly know how to make low cost look and feel cool. With personal LCD monitors for every seat, there are video channels, music, maps and more for every passenger, whatsmore, the entertainment is available for use from landing gear up to landing gear down. Whilst you can charge your own mobile phone or laptop, they also have rechargeable mobile phone batteries onboard, incase you are one angry birds moment away from a dead device. Let’s not forget complimentary drinks as another tick for the airline, and virtually unheard of for a low cost carrier. Another nice touch is that centre seats in the 3 x 3 across cabin, (notoriously the last ones to go) can be converted into cocktail tables, giving you even more space for your personal belongings. In short this airline succeeds in making a low cost trip, a chic affair, and like Virgin America, proves low cost can actually be cool.
The vitals
Seat Pitch 34″ (to be verified)
Seat Width 18″ (more than enough for short flights)
AVOD Available on every flight.
Bags One 15kg piece checked in and one hand luggage – up to 10kgs (amazing considering most LCCs charge for this now)
Best Bits Apart from the uber-cool black exterior and interior, all the extras for no extra cost.
Worst Bits Only 9 destinations. boo.
Visit www.starflyer.jp

7. Virgin Atlantic

Virgin Atlantic have finally managed to get their product in line, after a fairly damaging difference between their economy product flying leisure routes from Gatwick and the business routes flying from Heathrow. Comments used to vary wildly dependant on which aircraft and route was flown. Whilst we are self confessed lovers of the Virgin brand, (and see the bigger picture) we think they do stand out as the most preferential carrier between themselves and rival BA, it’s great to see they have invested in a problem that was around for a few years and finally brought in line their cabin offering fleet wide. Actually, the Gatwick route now offers a much more advanced and reliable entertainment system than the once legacy Heathrow routes. It’s the small touches that we like, like ice-cream mid route and welcome cocktails that make this airline stand out. What we really like now is that you can watch the TV from gate to gate, allowing on average another hour’s worth of entertainment. The cabin service whilst not as refined as Asian carriers, is heart-felt and their new company slogan, flying in the face of ordinary certainly rings true.
The vitals
Seat Pitch 31″ (extra legroom seats available for purchase at the airport)
Seat Width 17.5″ (fairly decent)
AVOD Available on every flight, the new JAM system includes touchscreen technology.
Bags One 23kg piece checked in and one hand luggage. (industry standard)
Best Bits The entertainment usually has more movies and TV channels that you want to watch than you can watch in a return flight, and now can be watched gate-to-gate.
Worst Bits A little more legroom would be nice, without having to pay for it.
Visit www.virgin-atlantic.com

6. Qatar Airways

Qatar Airways has often touted itself as the best airline in the world, and quite rightly so. It won Airline of the year 2011 and 2012. Whilst the product is undeniably faultless, and the airline continues to invest to make their product the best they possibly can, we can’t help but feel the airline really is just an airline. There is nothing wrong with that, in fact we are always constantly bombarded by atmospheric advertising campaigns from other airlines that make their airlines feel like ‘a bar’, ‘a nightclub’, a ‘lounge’ or your own ‘bedroom’. Qatar give the impression they want to be the best airline out there, not the best lounge and this seems to be winning them plenty of accolades. The airline offers great innovations for it’s passengers, especially in their new 787 aircraft, including a dual screen function, meaning passengers can multi task on their AVOD screen, or why not send a text from the air or even surf the web on WiFi. Our secret favourite element is the Spongebob kids kit that will keep your child amused for hours. (Although you better learn the lyrics and get ready to sing along!)
The vitals
Seat Pitch 32-34″ (777′s for more pitch than Airbus planes)
Seat Width 17.5″-18.9″ (very comfortable)
AVOD Available on every flight on touchscreens 10.6″ in size.
Bags Two 23kg pieces checked in and one hand luggage. (very generous)
Best Bits The 787 is an excellent new aircraft for the airline, definitely worth a trip.
Worst Bits If you don’t like the colour maroon, you better bring an eye mask.
Visit www.qatarairways.com

5. Etihad Airways

Etihad Airways is really pushing the meaning of airline quality, and making other airlines watch their backs as their continued advancements help to make their ‘guests’ (rather than passengers) more welcome and cared for than almost any other international airline in the world. The cabin feels relaxing and the modern prints used on their soft furnishings help keep the cabin contemporary. Mixing the comfort of the cabin with technological wonders such as in seat power and 10.4″ touchscreen personal entertainment means that almost all of your desires are catered for. What Etihad really excel with is the quality of their catering. They cleverly manage to excel above and beyond their guests estimations, at a price which seems very reasonable. As they continue their expansion plan, quality isn’t dropping, but their network is increasing, meaning this carrier offers ‘one-stop’ luxury to all the major destinations in the world.
The vitals
Seat Pitch 31-34″ (777′s for more pitch than Airbus planes)
Seat Width 17″-17.5″ (a little bit narrow, similar to the width expected on short haul)
AVOD Available on every flight on touchscreens 10.6″ in size.
Bags One 20kg piece checked in and one hand luggage. (two pieces allowed on journeys to Northern America)
Best Bits We love the interiors, but more importantly, the food is excellent.
Worst Bits Seats are a little narrow for a long flight, but cabins are rarely full, giving a better chance to stretch out.
Visit www.etihad.com

4. Singapore Airlines

This is an airline that treats economy passengers like business class passengers, in fact, many of its economy class travellers are travelling on business. This is the reason Singapore Airlines is still seen as the most prestigious airline in the world, facing off newer rivals such as Emirates, Qatar or Etihad. Even since it’s split from now Malaysian Airlines, the airline has forged itself as the pinnacle of quality. From it’s vast entertainment library, to it’s continuing investment into it’s hard product, this airline hasn’t rested on it’s laurels to be the best, and whilst not on the best of our list, this is purely down to the anti-competitive prices still attributed to flying with the carrier. Other airlines are now starting to offer an equal product, perhaps with a different finish to it, at a reduced price. We also feel that the airline, whilst continuing to polish and protect its unique product, hasn’t really invested many new products into their economy class (bar the inclusion of WiFi fleet wide), unlike Air New Zealand for example, and instead have invested more heavily into the front of the plane.
The vitals
Seat Pitch 32-34″ (777′s for more pitch than Airbus planes)
Seat Width 17.5″-19″ (A380s offer wider seats than the 777′s)
AVOD Available on every flight on screens 10.6″ in size, featuring over 1000 entertainment options.
Bags One 20kg piece checked in and one hand luggage. (varies depending on route)
Best Bits The Singapore girl, trademarked for good reason. Service and attention is the reason to fly.
Worst Bits Still one of the most expensive carriers to fly with, it often comes up weighing up price over quality when picking a flight.
Visit www.singaporeair.com

3. Oman Air

A secret airline in the midst, our airline that ‘everyone-has-heard-of-but-still-not-flown-yet’ is more a large luxury jet than passenger airline, with the excellence in service found in Middle Eastern carriers. Oman Air has managed to secure a list of awards longer than it’s arm and yet, still most people will pick big brothers Emirates or Qatar over this genuinely excellent airline. With a huge amount of legroom, akin to the legroom found in American carriers ‘Economy Plus’ in every seat, this airline provides more space per passenger than almost every other airline at no extra cost. The airline itself has an expanding network, and whilst not as encompassing as other middle eastern carriers, it still can carry passengers from most major cities in the West to most major cities in the East. Regularly excelling in SkyTrax’s reports, the airline is showing consistently that the experience is well above passengers expectations. If you haven’t travelled with them yet, this is a must. We hope to bring you a business class trip report with them very soon.
The vitals
Seat Pitch 34″ (long haul aircraft – 32″ on short haul)
Seat Width 18″ (long haul aircraft – 17.5″ on short haul)
AVOD Available on every mid/long haul flight on screens 10.6″ in size, overhead tvs on 737s.
Bags One 20kg piece checked in and one hand luggage. (varies depending on route and ticket purchased)
Best Bits Relaxed, open cabins, excellent service and modern up-to-date AVOD on generally never full cabins mean for extra space and a higher level of attention.
Worst Bits Luggage limit could be a little bit more for economy travellers, 3 kgs less than most international carriers.
Visit www.omanair.com

2. Virgin America

If only long haul could be like this, here at Thedesignair we applaud this upstart airline in the states for creating some truly industry-changing products, from ordering food, drink or even clothing from your seat, to live TV and videos on demand. Last year, you could even register to vote in the elections from 35,000ft. And now, you can even buy strangers a drink somewhere else on the plane without even having to strike up an awkward conversation! The economy seats in Virgin America, in black leather and white backs are super space age, mixed with mood lighting and bright red screens are more ‘Star Trek’ when you enter than passenger plane. We like the uniforms too, although as previously mentioned, the staff can be a little hard to spot in the airport (perhaps a little too casual), when you need their help checking in! With the option to purchase lounge access or ‘Main Cabin Select’, and even wi-fi the airline offers a wealth of bolt-ons to make your flight even more enjoyable. What’s more, with news of them commencing flights to Hawaii in 2014, we are super excited to see they still have big plans.
The vitals
Seat Pitch 32-33″ (dependant on aircraft and seat.)
Seat Width 19.7″ (very comfortable!)
AVOD The best in the business, fully integrated, heaps of movies, and TV shows, available to purchase (some for free), along with enough gadgets and gizmos to virtually do everything, bar clean the dishes at home.
Bags First 23kg (50lbs) piece checked in at $25 (Main cabin select have first bag for free)
Best Bits WiFi, Entertainment, mood lighting and in-seat power
Worst Bits Still a limited network with limited flights, but this is expected to get bigger and better over the next 12-18months
Visit www.virginamerica.com

1. Air New Zealand

No surprise here that Air New Zealand should be winning the category here. Aviation innovators and the creators of the SkyCouch have tried to work out exactly what economy passengers want from their flight. Apart from some of the friendliest crews in the skies, the inflight entertainment is excellent, with a wealth of international and local films and TV programmes. On the 777 they launched their sky couches which are the closest thing to business class at a fraction of the cost. Allowing you and someone else to share a row of economy seats, with a fold out mattress that comes from under the seats to form a 3 foot wide bed. Perfect for ‘topping and tailing’. Food is great, partnered by amazing NZ wines and is fairly consistant in quality. The 777-300′s all have laptop power to keep your own entertainment working and on the new 777-300 Aircraft, you can order food and drink from your seat IFE screen without having to reach to the dizzy heights in the ceiling to call for cabin crew.
The vitals
Seat Pitch 31-34″ (dependant on aircraft and seat.)
Seat Width 17.1″ to 17.8″ (dependant on aircraft and seat.)
AVOD Available on every mid-long haul flight on screens 8.4″ or 10.6″ in size, overhead tvs on 737s and no entertainment (apart from spectacular views) on Beech aircraft
Bags One 23kg piece checked in and one hand luggage. (varies depending on route and ticket purchased)
Best Bits Great service, still a ‘cool’ contemporary airline to fly with, great food and excellent entertainment, mixed with brilliant innovations such as the skycouch.
Worst Bits The seats are a little narrow on the 777 aircraft and seat pitch isn’t as good as other carriers.
Visit www.airnewzealand.com

Alaska Airlines this week revealed it’s latest unique livery for it’s fleet, designed by 17 year old Aaron Nee. The design was part of a competition run by the airline to create a livery that ‘honored the culture of the Aloha State’. Nee’s design was selected from among more than 2,700 submissions by students across the Hawaiian Islands in a statewide “Paint-the-Plane” contest sponsored by Alaska Airlines, in partnership with the Hawaii State Department of Education and Hawaii Association of Independent Schools. A 10-member judging panel, comprised of Hawaii artists, educators and other local community members, carefully scored and selected the three top designs, which were then voted on by Hawaii residents in an online public vote.

We can’t help but smile over this news, especially when you can see the sheer delight in the boys eyes at seeing his creation, which was revealed at Honolulu Airport at the start of June. “This has been an incredible opportunity to share Hawaii’s beauty with people throughout the country,” said Nee. “This contest helped me to sharpen my graphic design skills and demonstrated that with hard work, attention to detail and determination, great things are possible.”

As the grand prize winner, Nee received a trip for four to any of the carrier’s destinations and a $5,000 scholarship. Known for his artistic ability and interest in graphic design and athletics, Nee said he plans to invest his $5,000 for college and take his family to visit relatives in New York, where he hopes to see snow for the first time. The aircraft will fly throughout most of Alaska Airlines’ network, connecting destinations from Hawaii to San Diego and from Anchorage as far south as Mexico.

Some “Spirit of the Islands” fun-facts
• The 129-foot-long Boeing 737-800 has a wingspan of 117 feet and a cruising speed of 530 mph.
• A crew of 18 worked around the clock for 24 days at Aviation Technical Services in Everett, Wash., to paint the plane, which required 26 colors and about 140 gallons of paint, including 20 gallons of primer. In addition, 28,800 yards of masking tape were used.

You can see the rest of the entrants on the dedicated website for the competition.

The livery
Air New Zealand is the latest airline to revisit and refresh their livery, in a recent flood of new livery designs. Their new livery (as announced earlier today by our antipodean friends at Australian Business Traveller) follows their original idea to change to an all-black tail and typeface treatment, something that they originally announced last year, however the original concept was a lot plainer than what has been produced here today. The new aircraft livery will feature the iconic official New Zealand Fern Mark, the use of which is managed by Tourism New Zealand and New Zealand Trade and Enterprise.

Now eager spotters may think this is the same livery as the ‘All-Blacks’ livery that already graces some of the fleet, but you’ll actually be wrong. The fern, which now is the ‘New Zealand Way’ national fern rather than the all-blacks ‘Silver’ fern (above), is a sign of national pride, and symbolises New Zealand internationally. Created by designworks, the fern, now a part of the national carrier, was just one part of the job of bringing together all the ingredients needed to accelerate New Zealand’s brand on the world stage. “[we were] involved in a process of clarifying and articulating the strategic idea of New Zealand’s past, present and future purpose – engaging the country in a programme of initiatives aimed at moving the whole population onto the same song sheet and collaborating with artists, designers and the wider community on a national attitude and vocabulary that is unique.”

The simplistic black and white livery (which is reversed on a few key aircraft in aid to still support the All-Blacks national team, as per their incumbent design) is actually a beautiful and simplistic design, which bold mono-chromatic concept is stronger than the aqua colours previously used – and now sits perfectly with the muted interior design palette of the airlines new cabin products. It’s also a nationalistic design, black being the national colour of New Zealand. The mid frame divide between the black and white seems perfectly balanced on this 787-9 model, and hopefully the same diligence and care will be used across the rest of the fleet to keep the balance based on aesthetics rather than a simple formulae. The Air New Zealand ‘Koru’ logo is still prominent but is outweighed by the new fern logo, giving the impression that both logos work in harmony, and neither is more important than the other. A clever branding exercise, giving both the national identity of the airline and the brand of the airline equal strength. Speaking to many Kiwis, the airline is a national symbol and is seen with great pride. The new design will be rolled out over the next year.

A Shift to National Pride.
This new design seems to have followed a wave in the Pacific Rim of new liveries, each one showcasing their national roots. O’hana, Fiji Airways, Island Air and American (along with already national Hawaiian Air whose expanding presence could be claimed as a new brand shift in the Pacific) all announced their new liveries in the last 12 months, each with a distinct shift into their cultural past to produce original and emotional designs that impart the character of their country. The connection between brand and passenger seems to be heightened in the Pacific area, where so many smaller principalities are vying on routes for new passengers. Could this be a rebound from the generalisation of air travel over the past few years, where product and brand have slowly become indistinguishable from each other through cost cutting, and the start of a new era of National pride of their carriers?

It seems that passengers are becoming more savvy to choice, and with sites such as Expedia, airlines that we hadn’t even considered before are now cropping up in search engines. These less obvious choices need to showcase that they can offer something other airlines cannot, and brand is key in imparting this information. Heritage and cultural sensitivity seem to be the keywords in successful conversions, more passengers feeling a desire to support local business. We love this new direction these airlines are taking, and currently all eyes are turning to the Pacific, where it seems originality, flair and design are still alive and thriving.

Air New Zealand have always been proud of their roots, already working with campaigns such as Lord of the Rings. This shift to an even more cultural look isn’t suprising, but it’s treatment is excellent and beautifully crafted. Now, even more, is the time to fly with Air New Zealand.

Our friends, Fiji Airways, have announced the latest stage of their rebranding excercise, bringing back the original glamour and authentic of their previous incarnation of the airline. The carrier on Thursday 27th June, relaunched itself worldwide as Fiji Airways, retiring its ‘Air Pacific’ brand. The defining moment, was the reveal of the new uniforms, created by designer Alexandra Poenaru-Philp, which were selected from a pool of Fiji-based designers after an extensive selection process.

As stated in their press release, “The striking new uniforms, stylised to the Fijian attire of Sulu Jaba and Bula wear, reflect vibrant aqua colours, to present a balance with the new Fiji Airways’ cabin interiors featuring sophisticated, earthy tones of Fiji. The aqua contrasts with the colour brown which now forms a key part of the airline’s brandmark and identity.” Here at Thedesignair, we have to agree, whilst the uniforms don’t have the polished tailoring style that many airlines try to emulate, the uniforms, are friendly, relaxed, modern yet authentic, and add a new dimension to the cabins. The relaxed look is very fitting for what is largely leisure traffic.

“The new airline branding is seeking modernity while keeping the traditions of Fiji alive … So we determined that re-visiting the sulu jaba (traditional Fijian attire) for women and the Bula shirts for men, in a very modern way, would be the best way to respect this tradition and modernity.” says Poenaru-Philp, who is also designing uniforms for Laucala Island, our number one destination for 2013.

“The key requirements for our new uniforms were that they had to stay deeply rooted in the Fiji Airways’ brand and remain true to Makereta Matemosi’s stunning masi artwork,” said Aubrey Swift, Fiji Airways’ Acting CEO.

The uniforms prominently feature three distinct masi motifs created by celebrated Fijian masi artist Makereta Matemosi. The Qalitoka symbolises the unity of people to complete a task, Tama symbolising friendly service, and Droe, which means clear blue skies and cool breeze on beaches.

We are going to be reviewing the airline’s product very soon, and will report back on the whole experience. In the meantime, let us know what you think of the uniforms!

Since we announced the move of our friends Air New Zealand’s Lounge in LAX back in October last year, the first images of their (much larger) TBIT lounge have just been revealed. Taking the form of a ‘Star Alliance’ branded lounge, the new space, set to open in 2013 will offer guests departing Tom Bradley International Terminal a truly unique and glamorous lounge experience.

From their Star Alliance page, the lounge is “Inspired by mid-century modern design born in Southern California, this lounge reflects the glamour and casual sophistication many seek from California.” Designed by international architectural firm Gensler the lounge will feature furniture which is locally designed and manufactured. Whilst the lounge now will offer two levels of service, both business class and first class, the lounge is set to offer a similar experience to that of the original lounge, found in Terminal 2. 

The lounge is located airside, meaning only guests departing from the TBIT terminal will be able to access the new lounge, which features a rooftop deck, something that seemingly is a new trend in airport facilities. The lounge will be open to accommodate all Star Alliance departures each day from 09:15 until 00:30 (subject to change, dependant on flight schedules).

Facilities

• First Class: 42 Seats
• Business Class: 387 Seats
• Outdoor terrace and bar
• A wide range of seating options
• Fast, free and unlimited Wi-Fi internet access
• Wireless printing and local telephone calls are available on request
• Variety of complimentary hot and cold food and beverages
• A wide range of Californian wines
• Complimentary bar
• Showers and restroom facilities
• Flight information displays
• Fully accessible to disabled travellers
• Luggage storage area
• Media room with international news and sports channels
• No smoking lounge 

Our verdict? Well, to be honest, we are a little disappointed. Being an airline alliance lounge, certain personality traits of airlines are removed, the space looks well appointed, and relaxing, and obviously, shower facilities are great, as well as the addition of a first class lounge area. From the initial artists impressions though, the generic colour palette and layout isn’t as exciting as we could have hoped and the designs lacks the innovation found in Virgin Atlantic clubhouses, or Cathay Pacific lounges (read Solus chair) and Marc Newson’s Qantas First class lounge. Still, artists’ impressions are sometimes misleading, and we hope that the quality and finesse is in the details and fabrics and materials used. One thing we do love, is the rooftop lounge. LA weather is perfect for a spot of plane spotting, and may even beat the In’n'Out burger for a spot of plane spotting. As soon as we find out what this means for Virgin Atlantic travellers, we’ll let you know.

PEOPLExpress, originally a Newark, New Jersey-based airline, has been under the radar since 1987, when they merged with Continental. For the last 25 years, the name has faded into a memory for most, but back then, they were a market leader, and the first airline in the US to introduce a fee for checking a bag. But today, PEOPLExpress has plans to start flying once again, with an official agreement with TEM Enterprises, the parent company of iconic United States charter airline and former Casino Express Airlines, Xtra Airways. By acquiring total control of the iconic airline, the New Jersey-based company will have the FAA required operating permits for its planned re-launch.

The Merger
Xtra Airways is an FAA certified airline that flies the Boeing 737 model. They began using this type of aircraft model during their establishment in 1987. Back then they were known as another fairly well known carrier ‘Casino Express Airlines’ because of their operations to various Nevada-based hotels and casino enthusiasts. These casino patrons – similar to today’s more technological-savvy Castle Jackpot online gamers – chose Casino Express Airlines as their carrier because of the exclusivity it provides for their travels. The company’s classic Boeing 737-200 jetliner flew mainly for the Red Lion Hotel and Casino while their 737 operated continuously from Elko, Nevada to many casino-laden US cities. It’s livery, featuring the king from a playing card pack, was distinctive and bold, easily identifiable (perhaps some airlines should take note of such a daring and fun livery)

After the Casino Express Airlines’ casino phase, they decided to widen their scope and began penetrating the market of both public and private charters in 2005. Their expanded customer base included government agencies, sports teams, press corps, foreign dignitaries, and other gaming estates. This prompted them to officially change their name to Xtra Airways, losing the more symbolic livery they sported. As of May 2013, the Xtra Airways fleet now consists of four Boeing 737-400 charters operating on several airports in the United States, Caribbean, Canada, Alaska, Mexico, Central, and South America, as well as other destinations in the Western Hemisphere.

The Future
PEOPLExpress has great roots and a great heritage behind it. Whilst PEOPLExpress has got a lot of competition right now, and is launching in a volatile market, the original product was innovative and apart from buying troubled Frontier Airlines, could have had a good run. PeoplExpress Airlines has applied for permission to fly from Pittsburgh, with plans to begin service later this year. It will begin by serving Pittsburgh, Orlando, West Palm Beach, Providence and Newport News. Designwise, whilst the livery isn’t exactly that exciting to the eye, we are hoping that these artists impressions will have a little scope for manoeuvre. We hope their product mimics the bells and whistles of Virgin America, especially if they ever decide to target the Las Vegas market… and with a lot of luck, it could potentially be a jackpot-winning slot machine combination of companies.

Cathay Pacific have recently managed to swell their schedule to a whopping 5 flights a day to London, UK. That additional daily return flight means that there will now be 35 flights a week between London and Hong Kong. Flown predominantly on their 777 fleet, the airline is fighting the middle eastern carrier supremacy at one of the world’s busiest airports. Cathay Pacific Chief Executive John Slosar said: “We are offering our customers the best of all worlds.  First products that are second to none including our new long-haul Business Class, winner of the Skytrax Best Business Class in the world award.  Second, people and service that have earned us recognition as a five-star airline.  And third, the choice to travel when it is convenient with multiple frequencies throughout the day.”

We are great fans of Cathay, they have featured in both our Top 10 Brands, Top 10 business classes, and we are thrilled their premium economy is being well received across the industry. What’s more, to add to their lengthy list of awards, Cathay Pacific has been awarded ‘’Best Airline Transpacific’’ and ‘’World’s Best Cabin Staff’’ by Skytrax in June 2013.

There seems to be a trend, generated mainly by the Middle Eastern carriers, that one stop long haul luxury is a way to travel, and can in some ways offer more creature comforts than travelling direct, and now, Cathay has also added frequencies on routes from Hong Kong to India, Japan, Malaysia, Singapore, Taiwan and Vietnam. Through its sister airline Dragonair, it has also added new routes into mainland China, as well as Da Nang in Vietnam and Yangon in Myanmar to name just a few. This means a whole new destination network has just opened up.

Our little tip? Save up and spend a little extra, and go for Premium economy or even business (Or first class if you have some spare cash under your mattress), on such a long flight, these are the times to really splash out on a few extra creature comforts. Or why not enter Cathay Pacific’s latest competition on Facebook to win yourself a holiday to Hong Kong! We certainly will be!

Tiger Airways, now Tiger Air, has just gone through a rebranding exercise, gone the tiger, and instead a large bold logo adorns the fuselage of the aircraft. We have to say we are a little saddened by this. The tiger, whilst a little bit ‘clipart’, was a great logo, and this new logo is purely a typeface that’s been tweaked slightly. There also seems to be no logical reason for the removal of the brand image. Apart from it’s previous issues last year, the airline, was a treat to see at the airports.

The logo translates to the website as well, a new font, slightly rounded and chunky follows the same ethos of the original easyJet brand image. Soft edges, lowercase type, gives the image of friendly, easy going and simplistic brand, the soft greys and orange are an age-old colour palette that still provide a little more sophistication and modernity. The thing that is at odds with the new aircraft image, is the tailfin. The graphic hasn’t changed, and now doesn’t seem to fit with the new look they are trying to convey.

The story deepens though, as stated in their press release… “Explaining the reason behind the brand refresh, Mr Koay Peng Yen, Group CEO said, “We have initiated a series of changes since late last year, and this brand identity should be seen as a reinforcement of our commitment towards a better and bolder Tigerair.” It seems there is no logical reason for the new look, showcased by a press release announcing a new design without actually giving any reason behind it. It’s this ‘design by consensus’ or ‘change for the sake of change’ that makes for a weak brand image, and shows little self confidence in the brand they have created.

We hope that other airlines take note that sometimes a redesign just for the sake of a redesign isn’t always a good thing. What do you think of the new look?

As it’s 4th of July, we thought we would bring you a little bit of Americana to the site today. We have highlighted 4 excellent reasons to book a ticket to the US right now.

1. British Airways & Los Angeles

Why British Airways? British Airways accepted it’s first A380 today, with much media hype over it’s arrival into London’s Heathrow. The brand new aircraft, which features 4 classes from economy to first class will seat 469 passengers in relative comfort on their first two double-decker routes to Hong Kong and Los Angeles. The A380 flights have also been brought forward by almost a month to a late September launch.  The airline is apparently offering first class return tickets priced at £3,800 return, but no doubt, booking months in advance will help you find this low price. Our tip, if you travel club world, is book window seats or isle seats, the solitary backward facing middle seat now has lost it’s appeal, being a solo traveller seat. In our opinion the mini privacy of the middle backward seats was that as a couple, the relative privacy was welcome. www.ba.com

Why Los Angeles? Los Angeles has always had a wealth of great hotels, our favourite here at thedesignair.net is The London West Hollywood. It’s excellent for service and great California style. The rooftop pool is one of the great views from Los Angeles, giving sweeping vistas of the metropolitan area. Recently re-opened, and more surfer-soho-chic is the Oceana Beach Club, based in Santa Monica, you are a stones throw from the beach, where rein-acting scenes from Baywatch in ‘super-slow-mo’ is a guilty pleasure of ours. As it’s just opened up it’s a secret gem, and well worth investigating, as it’s definitely one of the hippest places to hang.

2. Honolulu & Air New Zealand

Why Air New Zealand? We are great fans of Air New Zealand, their product innovation knows no bounds. What’s more, they’ve just announced their new fleet of 787-9 aircraft will be flying to Shanghai, Tokyo, Perth, Papeete and …tada!… Honolulu. The new fleet seemingly will have a few new bonus features:- The Business Premier cabin will feature Air New Zealand’s signature chalk coloured luxurious leather armchair which converts to an indulgent lay flat bed complete with memory foam mattress, cosy duvet and two full size pillows. In the Premium Economy cabin the airline has worked with US seat designer Zodiac on a customised seat best described as Business-lite.  This comfortable ink coloured luxury leather seat will have a 41” pitch, a generous 5” wide armrest and a leg rest and extendable foot support which will allow passengers to really stretch out and relax. The Economy cabin will feature 16 rows of Air New Zealand’s unique and highly popular Kiwi designed Skycouch seats.  This is a row of three seats that converts into a sofa like flat surface for both rest and relaxation. The standard Economy seat in the 787-9 will be also be supplied by US manufacturer Zodiac and customised to Air New Zealand’s specifications including a slim line seat back to enhance the feeling of space, sculpted upholstering and a more flexible headrest. www.airnewzealand.com

Why Honolulu? Whilst the destination is becoming increasingly popular due to the massive expansion at Hawaiian Airlines, and the recent possible buy out of smaller go! and Island Air. It’s the new aircraft from Air New Zealand that is currently grabbing our attention. The Island is having a small resurgence in tourism, and the majorly intra US tourism that has historically filled the hotel rooms across the islands is now being given a run for it’s money from more international tourists. Waikiki also houses one of the best hotels in the world. The Halekulani is an amazing sanctuary away from the hustle and bustle of the main strip. It’s not the most modern, nor the oldest, but still has a colonial charm that we can’t get enough of.

3. New York & American Airlines

Why American Airlines? Well, we haven’t been the biggest fans of American’s new livery, but that doesn’t stop us loving what’s inside American’s latest 777-300ERs. Whilst you can already fly to Sao Paulo, Dallas, Los Angeles and London, but you can also travel between London and New York on the biggest and best toy in American’s toy box. Whilst the economy is slightly crammed in with narrow seating, the business class and first class cabins are leaps and bounds ahead of the rest of the fleet. Already praised by quite a few websites for it’s comfort, the only thing that we think that needs a little bit of improvement is the dining options, however, we hope to review American Airlines in the upcoming months and will have a report for you to give you the full low-down. www.aa.com

Why New York? The city that never sleeps is full of surprises, our one that we want to share is The Standard hotel. We love the hotel. It’s located in the meatpacking district, and each room has an amazing view of the city. The corner rooms are by far the best for views and the roof top area that turns into a disco at night, or a daytime lounge during the day is the only place to be seen in the city. It’s also perfectly located for some of the best restaurants in the city. Now is definitely the time to book a trip to New York and experience some real Americana.

4. Miami & Virgin Atlantic

Why Virgin Atlantic? Virgin Atlantic has been flying to Miami now for quite a few years now. No news there, but what is news, is that Virgin is now partnering with Delta, giving even more options for connecting flights through the US. Whatsmore, Virgin is now flying their brand-spanking-new A330 to Miami, with their brand new Upper Class product and new inflight entertainment system Vera. Miami is a party city, so placing the world’s longest airline bar in the sky on this route makes absolute sense. With a fairly sociable flight schedule too, if you are lucky enough to travel in Upper Class, expect to raise a few glasses and make a few friends before starting the night off to a bang! www.virginatlantic.com

Why Miami? Miami is more cool than an ice bar. It’s got such a history and heritage to it, and in recent years has fought hard to clean up it’s image. One of the latest hotels to open is Soho House’s Beach House. The renovated property has a wealth of character, bringing a bit of the Soho House group charm to the beach. Situated slightly away from the rest of the hotels on the main Miami Beach strip, this is the haunt of media types and fashion gurus. It’s more club than hotel and the guests value a bit of privacy and quiet, so during the day, expect very little eye contact from the rows of bronzed bodies, and come the night, cocktails and smiles are all around. Our tip, try the cowshed and try Cecconis, and if you can afford it, try a beachside room. It’s worth the extra dollars!

FlyDubai, the up and coming short-mid haul carrier from Dubai, has recently given their competitors a run for their money. They’ve just announced that by the end of the year, they will be rolling out business class seating across their fleet. 3 rows of 2×2 seating will now form the front of their planes.  The new ‘soft Italian leather’ seats, similar in offerings to most American first class seats, will boast a 12.1 inch hi-definition touch-screen TV, in seat power and a seat pitch of 42″, perfect for relaxing and browsing the 900 hours of entertainment options.

This isn’t just about the seat, this pseudo-low-cost carrier will also offer all the traditional benefits, including priority check in, lounges and full 3 course meals on flights over 90 minutes. They also announced that later this year, passengers will be able to relax in flydubai’s Business Class lounge ahead of their flight and will have access to priority baggage collection upon arrival at their destination.

Commenting on the launch of the airline’s Business Class services, Ghaith Al Ghaith, CEO of flydubai, stated, “We are very pleased to announce the evolution of our passenger offering as we continue to meet the travel needs of our customers. The introduction of Business Class will provide greater choice for our passengers, who will have access to faster check-in services, comfortable and spacious seating and can enjoy a variety of internationally -inspired menus during their journey.”

The great news is that the new business class dining options will elevate their current economy class options, which has been hinted at, but not yet revealed.

The airline is to receive it’s first business class equipped aircraft in August, and the first flights will ‘officially’ start in October. The amount of routes will increase as the fleet is fitted with the new class. We can’t wait to see the FlyDubai lounge, when it launches later this year.

Singapore Airlines has been the epitome of luxury for many years now. Many airlines look to the airline, not only for the product they have onboard, but the way that Singapore Airlines effortlessly conveys luxury and sophistication. Singapore Airlines has not failed to deliver on their latest incarnation of products which will replace the current fleets slightly older, but by no means tired cabins. The first aircraft to adopt these new cabins will be the 777-300ER and when it comes into service, the A350. Passengers between Singapore and London will be the first to experience the new seats when they come on line in September.

“The significant investment in our next generation of cabin products reaffirms our commitment to product innovation and leadership, and demonstrates our confidence in the future for premium full-service air travel,” said SIA’s Executive Vice President Commercial, Mr Mak Swee Wah. The products seem to be more like luxury train or car, and this is no surprise, as the release is the result of more than two years of working with world-renowned design firms. BMW Group DesignworksUSA assisted with the development of the new First Class, James Park Associates assisted with Business Class and Massive Interactive with the in-flight entertainment system interface.

We take a look at the products a little closer.

First Class

Singapore Airlines’ new First Class seat, features a new fixed-back shell design with curved side panels to provide a clear demarcation of personal space, for added privacy. At 35 inches in width and with an increased bed length from 80 to 82 inches, it is one of the most spacious First Class products in the sky. (But not the most!) Extensive research was conducted to determine how best to increase the comfort of the new First Class seat. An ergonomically sculpted cushion and improved adjustable headrest have been introduced for greater seating comfort, while new features such as a padded headboard for extra support and an additional mattress layer ensure customers enjoy a good rest. The attention to detail here is superb, and shows great research into the seating habits of travellers in such products. We personally love the two types of backing to the seat, depending whether you are configured in bed or seat mode.

Nifty little features have been introduced, helping provide discreet service. For example, the seat now boasts a stylish passenger control unit that includes a new switch to provide customers easier access to turn off their in-flight entertainment monitor, and for cabin crew to do so without disturbing customers when they are resting. Another key feature is the in-seat lighting. In-depth research was carried out with lighting experts to develop not only a stylish reading light, but one that also provides a conducive environment for reading or working. Extensive tests were carried out to determine the optimal light colour and intensity, with brightness adjustability. In addition to reading lights, the seat features ambient lighting, which not only accentuates the seat design but also serves as a night light in a dimmed cabin.

Complementing the experience is a new state-of-the-art in-flight entertainment system. First Class customers can enjoy the new KrisWorld on a sleek 24-inch LCD screen, with video touch-screen handsets.  The slimline nature of these new screens make for a sleeky, less boxy and cumbersome product, making it in many ways, more stylish and luxurious that the average person’s home. To ensure that personal devices are within easy reach, even while charging, both eXport and USB ports are discreetly located within a leather-lined bespoke stowage compartment by the side of the seat. HDMI ports have also been added to provide the flexibility for customers to use KrisWorld as their own personal media player.

The one thing that we have noticed though, is that space is still at a premium, no matter how much space is being provided. The fact the mattress narrows at the feet, due to the overlap with the seat infront still shows that your space is being compromised to allow for more seats in the cabin. We don’t think this is a major negative at all, but more an observation about the future of airline products.

Business Class

We do like the new business class seat, it has less of a “padded bling” element that the previous seats (that we also love) have. These seats look like they mean business, and look less like seats, and more like cabins. A clever way of offering a little more privacy and 

Set in a warm and inviting cabin, the seat offers greater recline at 132 degrees and features an improved ergonomic seat cushion. When converted, it becomes the industry’s widest full-flat bed, at 78 inches in length. Again, like it’s bigger brother first class seat, the business class seat also features a padded headboard cushion for enhanced comfort. In addition to the predecessor version of Singapore’s Business class cabin, the new Business Class seat boasts two new seating positions – ‘Lazy Z’ and ‘Sundeck’ – following in-depth research and feedback from customers. These additional lounging positions provide even greater flexibility for customers to choose their preferred ways to work or relax.

Taking into account customer feedback for increased stowage space, there is now an amenity stowage area on the side console and a laptop stowage area. Other enhanced features mirror that of it’s first class cousin, but at a slightly lesser level, including a slightly smaller 18-inch LCD screen and video touch-screen handset for customers to enjoy the next generation KrisWorld, as well as an all-in-one business panel including in-seat power supply, USB port, eXport and HDMI ports. Like the new First Class seat, the new Business Class seat boasts a floodlight reading light and the LCD monitor on/off switch for added convenience.

Economy Class

There is little improvement in economy class apart from their new KrisWorld entertainment system which is fully revamped too. But that’s not a bad thing, the same amount of space and luxury is offered to travellers as has been expected, meaning that those still paying a premium for a Singapore Airlines economy seat are still getting excellent value for money. Through the use of innovative design and materials, the new Singapore Airlines Economy Class seat provides additional comfort, with increased personal space and legroom. Each seat, which features a refreshed contemporary fabric design, comes with new backrest seat cushions with side bolsters for better back support. An ergonomically sculpted headrest cushion, which supports an increased range of height adjustments, offers better neck support.

Customers can also enjoy the new KrisWorld in-flight entertainment experience on a wider 11.1-inch monitor, featuring an intelligent and unique touch-screen graphical user interface (GUI) accompanied by a video touch-screen handset.

Our verdict

Whilst other airlines, such as Garuda, are investing into providing a superior product to what they had (and the new first class they offer is still amazing!), they still don’t fully match that on offer at Singapore Airlines. Our worry is that Singapore has gained a reputation of being an expensive option to fly, and will passengers still be willing to pay this premium in the current global climate. We know though, if we won the lottery, we would fly with Singapore Airlines before booking a private jet, anytime. Let’s hope we get on a flight soon, so we can fully review it for you!

Whilst Virgin Atlantic has been seen as a forward thinking leader in the airline field (although now with a wealth of other airlines also in the same field) it seems a nod to a bit of nostalgia is on the cards for their uniforms, which we announced a few months ago, are now designed by Vivienne Westwood. She has definitely put her stamp on the uniform, mixing a bit of British heritage, with the more ornate silhouettes famous to the British fashion designer.

Now on a wearer trial run, starting today at the airports, in Clubhouses and onboard, crews and staff will put the new design through their paces to check it wears well and remains comfortable during the working day. Luke Miles, Head of Design for Virgin Atlantic commented: “Our staff, and particularly our cabin crew, are some of the most envied in the airline industry when it comes to uniforms. Our iconic red outfits are globally renowned and when we make changes to the design, it isn’t something we take lightly. These wearer trials are a key part of the feedback process we engage in with our teams around with world. The uniforms have to look sleek, all the while being practical and easy to wear – its a challenging design brief but means so much to our staff and customers so we have to make sure we get it right. We’re confident our Vivienne Westwood designs will continue to turn heads in the airport and in the sky.”

Whilst the look may be a little vintage, the fabrics aren’t. Fabrics must be durable in order to withstand constant wear and tear. For the suiting garments the team have used fabrics with cutting-edge nano-technology which repels stains and enables clothing to retain its colour and finish for longer therefore the fabrics retain their shape over time and look pristine.

Whilst the uniform, might have been tired, it was certainly identifiable. We are having mixed feelings about this look. Whilst it’s a great look, and some elements we love, their seems to be a brand discontinuity between this retro image, and the new modern sleek look of their new products and planes. Elements we love include the fake label detail on the men’s jackets, which is quite innovative, and the Clubhouse uniforms including the colour blocked ‘faux-bow’tie. What we aren’t so sure about are the necklines & jacket lapels on the female cabin crew and the neck scarfs on the female pilots. It may take some getting used to, but sadly we don’t feel this is a uniform, like the Balmain Singapore uniform, that has the longevity to survive a long time.

Oh dear. Sometimes a Facebook page isn’t such a good idea. Last week Air Canada showcased images of their new cabin on their Facebook page. As we reported back in February,  the new 777-300 they have brought to their fleet was been configured in what can only be described as a step above “sardine tin”. Narrow seats, and tighter seat pitch means they have crammed in a whopping 458 passengers. Let’s put that figure into perspective. That’s similar to a 747 capacity, and the 747 is almost a foot wider, and whilst similar in length, don’t forget a 747 has an upper deck.

Since the images were showcased on the Air Canada Facebook page, the images have come under attack with mainly negative comments and passengers stating they will no longer fly with the airline. What’s more, passengers have stated the new business class seating has lost it’s edge.

We have to agree that the level of seat comfort is severely lacking in economy, especially on long flights. Previously, on a 3 x 3 x 3 seating arrangement, 45% of passengers could have direct isle access, compared to a reduced 40% now. But the worst news, is the economy passengers that are sandwiched in-between others has raised from 33% up to 40%. We are sure, Air Canada was hoping for a positive take on the new cabin, which features an updated IFE system, but this new configuration can only be seen as a way of generating more money, and less about cabin comfort. Ironically, the Air Canada Rouge (Their LCC leisure product) is actually more spacious! Haven’t they got these products the wrong way around? Perhaps it’s time to start booking with Rouge…

Cathay Pacific have recently been injecting time and effort into ensuring their cabin products stay at the forefront of people’s minds. The award winning first class suite, first seen onboard in 2007 wasn’t in need of a redesign, instead, a refresh was all that was needed to keep the cabin a premium product in almost all respects. The airline invested in Foster + Partners, the same architectural company that brought us ‘The Wing‘, to look at the suite and see how it could be smartened up.

Lucky (and ones that can afford) travellers on the 777-300ER may have already experienced the difference onboard, as the first flights took to the skies just over a week ago. The seats themselves whilst looking smarter, also offer a wealth of changes at the request of Marco Polo members that took part in helping research and develop the product that should be rolled out across their 777 and 747 fleet by third quarter 2014.

On the outside of each seat, expect a highly glossy dark grey textured material, while warm-tone natural leather is used extensively on most interior surfaces for a luxurious feel and soft touch. The new side console and the interior of the suite are all wrapped in natural leather, with subtle linings, refined stitching and fewer panels for a more clean and sophisticated look. Leather pads with subtle stitching are also introduced on latches to provide a softer touch. The seat fabric is custom-made with a specially selected combination of materials that is soft and smooth to touch. These fabric enhancements is the kind of music to the ears of travellers who spend thousands on a luxurious experience, and expect this kind of attention to detail.

Also, focussing on the airlines commitment to the arts and cultural projects, (something at the very core of the airline’s ethos)  hand-crafted sculptural artworks have been installed. These individual artworks, made of copper and steel and created by Maria Lobo and Linda Leviton, have been individually etched and painted by hand, with a harmonious colour palette.

Input from Marco Polo Club members was also incorporated to improve certain details of the product, not just the brand new Bose noise cancelling headphones, or the 500 thread count cotton sheets and thicker mattresses, but also including a more adjustable meal table, more room in the personal closet and additional space inside the console compartment for personal items such as phones and glasses. A drink holder is introduced on the new side console top to prevent cups and glasses slipping during turbulence. The attention goes further than the suites, in the lavatory, a specially designed new wash basin and counter top have been installed that will provide a ‘refreshing’ environment.

Sometimes overlooked, but the lasting memory of an airline experience for most, the humble amenity kit, for male passengers an Ermenegildo Zegna black pouch, whilst female passengers will be provided with a new Trussardi amenity bag in complementary colours, featuring Aesop as the exclusive skincare and toiletries brand for the First Class cabin.

Other new and enhanced features of the rejuvenated suites include a new 4.3” LCD touch screen controller, which allows passengers to easily recline the seat, adjust lumbar support and turn lights on or off with just a simple touch. New reading lights have been tailor-made to enhance their utility, with brightness adjustable to five levels via the controller along with an independent on/off switch. The rotation of the lights is more flexible with a wider angle.  These factors combine to ensure that passengers can enjoy more comfortable lighting with fewer shadows cast when reading, writing and dining in any seating position.

All in all, Cathay Pacific haven’t needed to fix something that isn’t broken. Instead, they have listened to their travellers needs, and adapted their product to be as intuitive and responsive to even their most discerning guest, and that is something that we have to salute.

JetBlue, New York’s ‘Homegrown airline’ has released on their video channel a sneak peek of what we can expect on their new fleet of A321′s coming out in 2014, which will be flying the transcontinental East Coast – West Coast flights, competing with the likes of American, United, Delta and Virgin America who have all lifted the quality of product for the 5 hour trek.

Whilst the airline hasn’t announced any press release on the product, and we will no doubt expect it in a few days time, it’s easy to see the airline has invested in both business and economy, featuring slim-line seats, with larger touch-screen TVs, and still maintaining their extra legroom seating. Whilst this is just an artists impression the detail seems fairly accurate, and we can see the headrests will be fairly slim too. Perhaps lowering the comfort of their seats, they can up-sell their amenity packages of pillows and blankets.

The big showpiece here though is the business class product. A first for what is fundamentally a low cost carrier. 16 Private Suites in 4 rows, rows 1 and 3 featuring a 2 x 2 seating and rows 2 and 4 having a more private 1 x 1 seating configuration. The seats aren’t fully flat, instead they seem to be angled lie-flat seats, in a similar product to that seen on international carriers such as Delta and Brussels Airlines, which still offer a similar comfort, as long as the seating fabric isn’t leather, in which case, expect to be screwed up in a ball at the bottom of your seat when you wake up.

The private sliding door idea is a nice little touch, especially on the single solitary seats, however, on the dual seats, you lose out on this feature. Making the 2nd and 4th rows much more appealing and sort after as a solitary traveller. We feel the sliding doors are more a sales gimmick that practical elements a traveller really actually requires on a 5-6 hour flight. The inconsistency of the product in business class may also work against the carrier, as someone who flies in the private suite and then is only offered a regular business class seat may decide to decline the purchase and move to a differing carrier. Only time will tell…..

Only a day after JetBlue announced their new premium trans-continental product launch including mini-suites, Delta have announced their new premium trans-continental US service onboard their 757 fleet. All in all, they have pulled out the big guns, and with American yet to reveal their new cabin product, the gloves, most certainly are off. Way to go Delta! Expect to see these new cabins onboard from Spring 2014, the same launch time roughly as JetBlue. Let’s break down what they have to offer, our big surprise is the sheer wealth of IFE they are offering.

Business Elite
There will be 16 seats in a 2 x 2 configuration which are staggered and slightly angled toward the windows to optimise privacy and personal space, The seat width is a couple of inches wider than a normal economy seat, with seat width is 20.2” which can be increased to 22.2” with the armrest stowed. But most impressively, Delta is boasting a 180º fully flat bed (average bed length of 6’4”) that can be adjusted using electronic seat controls with adjustable lumbar support

All seats will feature 110v AC in-seat power + USB power and to help you read and work, an adjustable personal LED reading light. We like these seats, they don’t have the gimmick appeal of the JetBlue mini suites, but the seats look more spacious, and the subtle angling towards the windows still provide a similar privacy, although the step over from those sat at the window is still quite narrow, something almost unavoidable on narrow body planes. 

Economy Comfort
44 “Slim-line” seats provides more personal space with 35” pitch & and up to 50% more recline in a 3 x 3 layout, and 4 way adjustable headrests will help cradle you to sleep on the red-eyes. Again, 110v AC in-seat power + USB power are available at all seats, meaning you iPad will never run out of juice. 

Economy
A fairly light load of 108 “slim-line” seats at a minimum of 31” pitch and 4” recline in 3 x 3 layout with the same comfort as their premium ‘Economy comfort seats’, but without the legroom. But even economy passengers will be able to enjoy a wealth of inflight entertainment. 16” Elite Integrated Smart Monitors in BusinessElite; 9” Eco 9i Integrated Smart Monitors in Economy Comfort & Economy will show 18 channels of live satellite TV, a mind boggling 350 films (that’s perhaps the biggest library we know of in the sky) 130 hours of stored TV and a further 95 hours of premium programming from HBO & Showtime, 5,000 digital songs, 27 games and a Moving map. At our calculations that’s over 185 flights you would have to take to watch everything on their IFE excluding the live channels. 

Cabin Enhancements
Full-spectrum LED cabin mood lighting system and Onboard Wi-Fi (should you find you have watched everything that Delta have to offer – hardly likely!) New lavatories throughout the aircraft featuring LED lighting and a first for an airline, touch-less flush. Updated carpet colour – a darker, richer shade of blue, even designer elements coming on board such as new bulkhead “Sky Diamond” laminates reminiscent of the Sky Club back wall. 

Emirates has always been a luxurious airline, and their first class is amongst one of the best in the skies, so no surprise that they have decided to include the award winning first class suite in their new executive jet. Many airlines have taken to providing an executive jet service, from Qatar Airways to Lufthansa, but none have really considered offering something to this level of luxury. Your own private A319 jet will take you wherever you and 18 of your associates want to go.

Dubbed ‘Emirates Executive‘ the new service is the epitome of luxury, and no doubt will have a hefty price tag associated with it, but that price tag includes 10 private first class suites, a lounge with chairs and a sofa, table and all the executive mod cons you would require, and to top it off, a shower, once only available on the super-giant A380s.

We have always looked at executive jets as a little less luxurious than first class suites, lacking in the privacy or exclusive touches such as personal TVs, AVOD, bedding etc, and finally it seems that the airline has learned that exclusive jets should mean the same, (or if not more) level of quality in the product as their first class suites and this aircraft layout seems to work perfectly. We love the fact the branding of the aircraft is subdued, with just the Emirates logo appearing by the door, and the rest of the airframe with a simple white exterior.

The ten Private Suites are each equipped with sliding privacy doors, fully-flat bed seats, visitor’s seat, personal mini-bar and a 32” screen displaying our award-winning ICE entertainment system. Full Wi-Fi, mobile phone connectivity, and video conferencing are also available throughout your flight. One thing is for sure, we are going to start playing the lottery a lot more now….

It seems August is the month to get married, if you live in New Zealand. Two Airlines, Fiji Airways and Air New Zealand are both promoting the fact they have people getting hitched at 40,000 ft this month. Both have gone for new record breaking statistics…

Fiji Airways

To mark its brand launch, Fiji Airways, formerly Air Pacific, set out on a search for five couples to get married on board its flagship A330 aircraft on a flight from Auckland to Nadi, Fiji. More than 400 New Zealand couples entered hoping to be one of the lucky couples married in the business cabin winning a free flight and complimentary stay in Fiji to enjoy their honeymoon courtesy of the Radisson BLU Resort Fiji Denarau Island and The Westin Denarau Island Resort and Spa Fiji.

Five couples exchanged vows on August 7 at 41,000 feet above sea level aboard a brand new Fiji Airways A330 to attain the record. The minimum altitude required to set this new world record was 40,000 feet.

“This was a unique idea to get five couples married on board, in our bid to raise awareness of the new airline branding and of Fiji as a wedding and honeymoon destination,” said Swift.  “With our new brand identity & service, based around an authentic Fijian experience, a couple’s Fijian wedding really can start the moment they set foot on board. We’re delighted that we were able to set a new Guinness World Record. We kept this as a surprise for our five couples and it was great to see their reaction when they found out they were part of this world record.”
www.fijiairways.com

Air New Zealand

Not to be outdone, Air New Zealand wanted to celebrate the allowance of same-sex marriage in New Zealand by performing the first same-sex marriage in the skies. An Auckland-based same-sex couple with three children will make history when they exchange vows in New Zealand skies, when the Marriage Amendment Act comes into effect on 19 August. Lynley Bendall and Ally Wanikau were chosen from video and written entries submitted from around New Zealand. They will be married onboard a special Air New Zealand flight from Queenstown to Auckland with family and friends present together with special guest Jesse Tyler Fergusson, from award winning US TV series Modern Family.

Air New Zealand also has some surprises in store for the couple and their guests for the onboard ceremony and following reception before they jet off to Palm Springs, California for their honeymoon.
www.airnewzealand.com

Good on both of these airlines and their lucky guests for doing things a little differently!